Hugs Can Wait

Dear Customers and Friends,

As the Coronavirus COVID-19 situation is constantly evolving, representing an unprecedented health risk and social challenge for everyone, our hearts go out to all of our customers, vendors and employees – as well as front-line medical and public safety responders.

Meanwhile, The Good Chocolate remains open for business with enhanced cleaning protocols in place recommended by the CDC. As part of the food supply chain, we are making and shipping chocolate to grocery stores as well as direct to customers via our online store and Amazon.

Societies have faced massively disruptive health, social and political crises in the past and survived – so we are hopeful and optimistic that through caring for those nearest and dearest to us, working together, and sharing the public burdens from fighting this pandemic, society will ultimately prevail over this novel virus.

On a personal note, we believe that staying calm, following the direction of medical authorities and civic leaders, and being as social as we can (while keeping physical distance … hugs can wait 🙂 are all critical to getting through this – together.


The Good Chocolate is following San Francisco’s Shelter in Place edict  of March 16, 2020. We received guidance from the SF Mayor’s office that food production businesses like The Good Chocolate may continue production in order to meet demand at grocery stores, which are deemed as “essential businesses” under the edict, since they supply food to the local population. 

While our retail space in San Francisco is currently closed from March 16, 2020 until April 7,2020, we are offering takeout coffee, hot chocolate and chocolate bars to customers who ring the bell at our factory door.


The Good Chocolate is following the enhanced sanitizing practices recommended by the CDC for businesses, available here

  • All team members store street clothing in a washing room area.
  • Before work, team members are instructed to wash their hands with soap and water for at least 20 seconds.
  • Similar hand washing is mandatory after breaks, contact with a customer or vendor, and after touching their own face.
  • Alcohol sanitizers as well as bleach & water sprays are available throughout the factory.
  • We are asking team members to keep a 6 foot physical distance from each other while working.
  • Spray bottles of bleach and water are used to clean common area surfaces.
  • Team members seen touching their face are asked to wash their hands immediately.
  • Team members who feel sick, have runny nose, are coughing or have a temperature are asked to not come to work for 14 days after their symptoms clear up.
  • Team members who have been around someone who appears sick are asked to not come to work for 14 days from last contact.

We promise to keep you informed about any changes at The Good Chocolate.  Please reach out with any questions.

Thank you,
Ben & Miki


The Good Chocolate & GiGi Ashworth: GiGi's Birthday Bake Off



The GIGI’S BIRTHDAY BAKEOFF \”Contest\”) begins on TUESDAY, JUNE 9, 2019 AT 9AM PST and ends on THURSDAY, JUNE 18TH AT 9PM PST (the \”Promotion Period\”). The sponsor of this Contest is THE GOOD CHOCOLATE (“Sponsor”). By participating in the Contest, each Entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of Sponsor, which shall be final and binding in all respects. Sponsor is responsible for the collection, submission or processing of Entries and the overall administration of the Contest. Entrants should look solely to Sponsor with any questions, comments or problems related to the Contest. Sponsor may be reached by email at during the Promotion Period.


Open to legal residents of the UNITED STATES who are at least 18 YEARS OR OLDER (the \”Entrant\”). Sponsor, and their respective parents, subsidiaries, affiliates, distributors, retailers, sales representatives, advertising and promotion agencies and each of their respective officers, directors and employees (the \”Promotion Entities\”), are ineligible to enter the Contest or win a prize. Household Members and Immediate Family Members of such individuals are also not eligible to enter or win. “Household Members” shall mean those people who share the same residence at least three months a year. “Immediate Family Members” shall mean parents, step-parents, legal guardians, children, step-children, siblings, step-siblings, or spouses. This Contest is subject to all applicable federal, state and local laws and regulations and is void where prohibited or restricted by law. 


GRAND PRIZE: ONE (1) WINNER WILL RECEIVE one (1) 3-month subscription to 14 bars of The Good Chocolate, including shipping, and one (1) She Does Keto cookbook by Gigi Ashworth (approximate retail value or “ARV”: $270.00)

Only one prize per person and per household will be awarded. Gift cards and gift certificates are subject to the terms and conditions of the issuer. Prizes cannot be transferred, redeemed for cash or substituted by winner. Sponsor reserves the right in its sole and absolute discretion to award a substitute prize of equal or greater value if a prize described in these Official Rules is unavailable or cannot be awarded, in whole or in part, for any reason. The ARV of the prize represents Sponsor’s good faith determination. That determination is final and binding and cannot be appealed. If the actual value of the prize turns out to be less than the stated ARV, the difference will not be awarded in cash. Sponsor makes no representation or warranty concerning the appearance, safety or performance of any prize awarded. Restrictions, conditions, and limitations may apply. Sponsor will not replace any lost or stolen prize items.  This Contest is open to legal residents of the UNITED STATES and Prize will only be awarded and/or delivered to addresses within said locations. All federal, state and/or local taxes, fees, and surcharges are the sole responsibility of the prize winner. Failure to comply with the Official Rules will result in forfeiture of the prize. 


Enter the Contest during the Promotion Period online by visiting the entry form, which can be found on the following website at and emailing the cake recipe to

 Automated or robotic Entries submitted by individuals or organizations will be disqualified. Internet entry must be made by the Entrant. Any attempt by Entrant to obtain more than the stated number of Entries by using multiple/different email addresses, identities, registrations, logins or any other methods, including, but not limited to, commercial contest/Contest subscription notification and/or entering services, will void Entrant’s Entries and that Entrant may be disqualified. Final eligibility for the award of any prize is subject to eligibility verification as set forth below. All Entries must be posted by the end of the Promotion Period in order to participate. Sponsor’s database clock will be the official timekeeper for this Contest. 


The Winner(s) of the Contest will be selected based on fulfilling Contest requirements: (i) submit a cake recipe made without sugar, dairy, grains, nuts or fruit, in Word document with full list of ingredients & specific amounts, list of necessary equipment, detailed preparation instructions, estimated prep time, and photo of final cake; as well as (ii) passing to the Semi-Final round based on appearance & presentation, original use of chocolate, ease of making, creativity, use of healthy ingredients; and once selected as a recipe, the winner will be judged based on texture and taste. Entries will be considered which are received throughout the Promotion Period. The judging will be conducted between June 18 and June 25th after the Promotion Period by Sponsor or its designated representatives, whose decisions are final. Odds of winning will vary depending on the number of eligible Entries received.


Winner will be notified by email at the email address provided in the Entry Information approximately 48 HOURS after the Winner is chosen. Potential Winner must accept a prize by email as directed by Sponsor within 72 HOURS of notification. Sponsor is not responsible for any delay or failure to receive notification for any reason, including inactive email account(s), technical difficulties associated therewith, or Winner’s failure to adequately monitor any email account. Any winner notification not responded to or returned as undeliverable may result in prize forfeiture. The potential prize winner may be required to sign and return an affidavit of eligibility and release of liability, and a Publicity Release (collectively \”th